GTM Realignment

New sellers ramp on one current version of what you sell.

We move sales, marketing and RevOps onto one source of what you sell that stays current, with AI workflows your builders own, to cut time to ramp.

Length
Two quarters
From
$300k
The number it serves
Time to ramp
First stop
Week four

What it does for you

We give each kind of context one source and one owner: brand context, GTM context and your systems of record. Then we route them, so seller prep and campaign briefs pick up a change on their own.

Days from an approved GTM change to verified use

A change counts once everyone in scope has used the correct output. We track the unit's win rate beside it from month one; faster alone doesn't prove revenue.

Why you'd want it

When the new sales story shipped and this week's account prep still carries the old claim.

On Monday you approve a new sales story; on Friday, account prep still carries the old claim. Product marketing spends the week answering "which version?" while reps wait.

Pick your last approved messaging change. Ask one rep and one campaign owner to show you where it appears in work they actually used.

How it works

Month 1

The baseline and the delay target.

Month 2

Owned sources and tested instructions.

Month 3

Correct output in live use.

Months 4-5

Change records and recovery checks.

Month 6

Your team running the system.

  1. Month 1Trace recent changes; agree owners and coverage.
  2. Month 2Set the rules for approving, sharing and withdrawing a claim.
  3. Month 3Connect seller prep and campaign briefs in one business unit.
  4. Months 4-5Extend coverage; test what breaks.
  5. Month 6Your team updates and withdraws without us.

What you get

  • A source map
  • Working connections
  • A change ledger
  • An operating guide
  • A source map: every source, its owner and its approval rule.
  • Working connections and shared instructions in the tools you already use.
  • A change ledger: linking each approval to the outputs and the use.
  • An operating guide: for updates, withdrawals and recovery.

What we need from you

An executive sponsor who can settle who owns what.

  • Product marketing, RevOps, and builders with protected maintenance time.
  • Your approved sources, recent changes and scoped tool access.

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GTM RealignmentFrom $300k

Work With Us lays what you marked on dates.

It shows when each piece starts, what it costs, and the day we read its number.