GTM Realignment
When the new sales story shipped and this week's account prep still carries the old claim.
The number it servesTime to ramp
From $300k
Campaign Factory
Only the pages that need a designer wait for one.
We rebuild campaign production on the stack you already run, until your team ships every campaign without us, to raise pipeline per program dollar.
- Length
- Two quarters
- From
- $300k
- The number it serves
- Pipeline per program dollar
- First stop
- Week four
What it does for you
Inside your own tools, we build one shared way of making campaigns: the brief, the brand rules, the checks and the handoffs. We learned this the hard way: we once bought AI tools only their buyer could work, and the team went back to the spreadsheet.
Pipeline per head and per dollar
Qualified campaign pipeline divided by the team's headcount, and by campaign cost including our fees. Waits, rework and use show progress while pipeline matures.
Why you'd want it
When every campaign sits in review rounds while demand gen waits on the handoff.
Your launch date is fixed. Content is chasing briefs and review rounds, demand generation is waiting on handoffs, and somebody is fixing the AI's draft by hand.
Line up your last three campaigns and mark which fixes from the first one actually reached the third.
How it works
Month 1
The bottleneck and the baseline.
Months 2-3
A working path in your tools.
Month 4
Live work and reviewed fixes.
Month 5
What carried over, and what still sticks.
Month 6
An accepted system and a scorecard.
- Month 1Trace waits, approvals and costs.
- Months 2-3Build and test the workflow.
- Month 4Run a live campaign on it together.
- Month 5Run the next campaign on it.
- Month 6Your owners run, change and recover it.
What you get
- A campaign workflow running in your tools.
- Shared briefs, brand rules and quality checks.
- An owner's guide to changes, approvals and recovery.
- A pipeline scorecard and a ranked list of next improvements.
What we need from you
A sponsor who can change the process, and a marketing operations owner.
- Builders and marketers with time to run the work with us.
- Recent campaigns, pipeline and cost records, and agreed tool access.
Also in AI GTM Builds
Work With Us lays what you marked on dates.
It shows when each piece starts, what it costs, and the day we read its number.