Work with us
GTM Product ThinkingRedesign your AI GTM as a product to serve your buyer. Every GTM team needs a product leader and a roadmap to deploy AI.
Executive LeadershipYou need a market, and customer-level view of the problem and sponsorship to rethink systems, processes, and team charters.Shared ContextWith the right living context systems, AI is capable of handling a tremendous range of GTM tasks.Shared HarnessYour harness deploys AI to clear functional bottlenecks, scale human impact, and elevate every customer touchpoint.
Systems of ActionInvest in the leverage points that radically improve the speed and efficiency of your GTM.
Insights & TargetingUse AI to produce buyer insights, uncover pockets of demand, and focus your GTM resources on winning the best accounts in your market.Sales AccelerationRedesign your buyer experience, sales process, and sales toolkit to win more deals faster.Campaign FactoryCoordinate and supercharge your marketing team to ship bigger, better campaigns faster.
The Jagged GTM FrontierWhy AI underdelivers in GTM, and what to do about itPublished August 2026
  1. Why AI is good at engineering
  2. IContext availability
  3. IITask clarity
  4. IIIA coordinated way of working
Research in progress

Open studies. Take part with something your team runs.

GTM context, as a systemTake partContext isn't one thing. Which context products a GTM team runs, and who keeps each one true.TokenomicsTake partWhat AI costs per GTM task, and where more tokens stop buying better output.BenchmarkingTake partSix context architectures, graded blind. The next round is being designed now.
Field notesContext debtHow AI-native orgs do GTMMore reps at quota, from shared GTM contextAll research
GTM Product ThinkingIssue 01 · 9 October · One part, 9 minutes plus live demos
The write-upEvery point from the talk, written down, with the demos and the map.
  1. A harness is your interface with AI
  2. A harness starts as a repo and works as a loop
  3. Design AI GTM around your buyer, not your 2020 org chart
  4. Anyone can build now
  5. Run AI GTM as a product loop
  6. One harness for 3 GTM workflows
  7. Your first skill
Issues and eventsMeet us at SculptSan Francisco · 7–9 OctoberIssue 01 · GTM Product Thinking9 OctoberThe guide: GTM Product ThinkingAI in GTM GuidesBook twenty minutes with SamAny weekAll issues
Our AI-native GTMWe run our own GTM the way we'd build yours.
Indie GTME Manifesto v1.0For the people who build GTM with AI.We move the numberEvery engagement names its number before it starts.Anyone can cookYour AI builders don't need to be engineers.Tokenomics & data securityWhat the AI costs, and what data it touches.
AI GTM Sprints4–6 weeks · $45k+

For teams past the pilot. Every one runs the same method, so it starts fast and stops cleanly.

AI GTM Product RoadmapYour plan decides which AI work gets funded.Agentic Segmentation & ICPAccounts scored on your plays, tested on your deals.SCSingle Campaign AmplificationOne campaign on your calendar, run better beside your team.
AI GTM Builds2 quarters · $300k+

By the last month your team runs it on your stack, without us.

GTM RealignmentSales, marketing and RevOps on one current source.Sales AccelerationCurrent research and plays before every target-account meeting.Campaign FactoryEvery campaign, run by your team on your own stack.
Advisory & Enablement$30k+

Not a size: working sessions with your leaders or builders, on its own or beside a build.

AI Executive AlignmentOne owner, one number for AI in GTM.Strategy & Planning SessionsYour territory plan, read account by account.GTM Claude Code in Team ModeShared campaign skills your own team writes and owns.
GTM Product ThinkingExecutive LeadershipShared ContextShared Harness
Systems of ActionInsights & TargetingSales AccelerationCampaign Factory
The Jagged GTM FrontierGTM context, as a systemTokenomicsBenchmarkingContext debtHow AI-native orgs do GTMMore reps at quota, from shared GTM contextAll research
GTM Product ThinkingAll issues
Our AI-native GTMIndie GTME Manifesto v1.0We move the numberAnyone can cookTokenomics & data securityAI GTM Sprints4–6 weeks · $45k+AI GTM Product RoadmapAgentic Segmentation & ICPSingle Campaign AmplificationAI GTM Builds2 quarters · $300k+GTM RealignmentSales AccelerationCampaign FactoryAdvisory & Enablement$30k+AI Executive AlignmentStrategy & Planning SessionsGTM Claude Code in Team Mode
Work with us
Our Work
  • AI GTM SprintsFour to six weeks · from $45k
    • AI GTM Product Roadmap
    • Agentic Segmentation & ICP
    • SCSingle Campaign Amplification
  • AI GTM BuildsTwo quarters · from $300k
    • GTM Realignment
    • Sales Acceleration
    • Campaign Factory
  • Advisory & EnablementWith your leaders or builders · from $30k
    • AI Executive Alignment
    • Strategy & Planning Sessions
    • GTM Claude Code in Team Mode
AI GTM SprintsAI GTM BuildsAdvisory & Enablement
  1. Our Work

Our Work

Pick the size of engagement first, then what it works on. Mark what fits as you go, then scope it.

AI GTM Sprints

Four to six weeks · from $45k

Bring AI into your GTM team for clarity or for impact. One problem, four or six weeks beside your team, and a decision your leaders make at the end.

  • AI GTM Product Roadmap
  • Agentic Segmentation & ICP
  • SCSingle Campaign Amplification

AI GTM Builds

Two quarters · from $300k

Rebuild one part of how your GTM team works, on your own stack, over two quarters. By the last month your team runs it without us.

  • GTM Realignment
  • Sales Acceleration
  • Campaign Factory

Advisory & Enablement

With your leaders or builders · from $30k

Working sessions with your leaders or your builders, on their own or beside a sprint or a build.

  • AI Executive Alignment
  • Strategy & Planning Sessions
  • GTM Claude Code in Team Mode

Work With Us lays what you marked on dates.

It shows when each piece starts, what it costs, and the day we read its number.

Fresh Context

Systems and Culture to apply AI to Growth

Research
Why AI StallsOn ContextAll researchThe Squeeze
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Fresh takes on AI in GTM

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